How to Make an Effective Referral

Introduction

Welcome to the Market Glide Referral Program! To maximize the chances of a successful referral and earn your reward, it’s important to provide accurate, detailed information and approach potential leads effectively. This page will guide you on how to make high-quality referrals and establish valuable connections.

Ensuring Your Trust

  1. Reach Out via our Contact Page

    for “Subject” select “Friend to Friend Referral Program”.

  2. Fill out the rest of the information

  3. For the “Message” portion you can input anything along the lines of “Potential Lead(s) for Market Glide Sales Solutions”.

  4. Check your email for a response including a contract which ensures the security of the information that is provided

  5. Then the referrer provides the lead and it is our job to follow up on that lead.

  6. If a deal is closed out of the relationship built, the fun part happens

  7. You get Paid 💸

1. What to Include in Your Referral Submission

When submitting a referral to Market Glide, make sure to provide as much detail as possible to help us understand and act on the opportunity. Here’s what to include:

  • Business Information:

    • Business name

    • Industry (e.g., logistics, trucking, warehousing, manufacturing, etc.)

    • Website or contact email

    • Physical location (if applicable)

  • Key Contact Details:

    • Name and role of the decision-maker (e.g., CEO, logistics manager, operations lead).

    • Email and/or phone number.

  • Your Connection:

    • How do you know the referral? Are they a friend, a former colleague, or part of your professional network?

  • Business Needs:

    • What challenges are they facing? Examples: needing a trusted carrier, outsourcing sales efforts, or finding scalable logistics solutions.

  • Additional Context (Optional):

    • Any other details that could help us tailor our outreach (e.g., recent expansions, pain points in their operations).

2. Tips for Reaching Out to Referrals Yourself

If you prefer to establish contact with the business before submitting their details, follow these tips to build trust and ensure a warm introduction:

  • Start with a Relationship:

    • Don’t cold pitch immediately. Engage with the business owner through mutual connections, social media, or informal chats to build rapport.

  • Explain the Value:

    • Highlight how Market Glide can help them:

      • Reliable carrier partnerships for shipping needs.

      • Outsourced sales teams to help grow their business.

    • Emphasize the trustworthiness and proven success of our solutions.

  • Offer to Connect:

    • Ask if they’d be open to an introduction. Example:
      "I know a company that specializes in helping businesses like yours with reliable shipping and sales solutions. Would you be interested in connecting with them?"

  • Keep it Genuine:

    • Share your positive experiences with Market Glide if applicable. Authentic recommendations build trust.

3. Establishing a Prerequisite Relationship

To make your referral more effective, ensure there’s a basic connection or context between you and the business:

  • Leverage Existing Relationships:

    • Refer businesses where you have some level of personal or professional familiarity.

  • Engage with Their Needs:

    • Understand their challenges before making the referral. This ensures the introduction feels personalized and relevant.

  • Avoid Spammy Outreach:

    • Referrals work best when they’re genuine and based on trust. Ensure you’re referring businesses that can truly benefit from Market Glide’s services.